Prices: what they already cost in Europe
Official launch prices for the base (256GB) version. The European reference is the German price; the Romania column is indicative, calculated from the EU price at the day’s exchange rate — the official RO price is announced when stores list it.
| Model | Europe (Germany) | Romania (indicative) | US |
|---|---|---|---|
| iPhone 18 Pro (256GB) | €1,449 | ~7,300 lei | $1,199 |
| iPhone 18 Pro Max (256GB) | €1,599 | ~8,100 lei | $1,299 |
| iPhone Duo (256GB) | €2,299 | ~11,600 lei | $1,999 |
Higher storage tiers climb significantly: in France, the iPhone 18 Pro Max reaches €3,129 (2TB) and the iPhone Duo €3,839 (2TB). Versus last year, EU prices are up by ~€150.
iPhone 18 Pro & Pro Max
- • Pre-orders: September 12
- • Deliveries: September 18 (first wave, 65 countries)
- • Second wave of countries: from September 25
iPhone Duo (the foldable)
- • Pre-orders: October 16
- • Deliveries: October 23
- • Extra wave of countries: from October 30
iPhone 18 Pro and Pro Max — design and technology
Design: aluminium unibody, 4 new colours
Apple keeps the aluminium unibody build and the 6.3" (Pro) and 6.9" (Pro Max) sizes, with an OLED display at 120Hz ProMotion. The exterior news is the four colours: Deep Black, Silver, Glacier Blue and Burgundy. The Dynamic Island shrinks, but the front camera stays integrated in it.
A20 Pro chip, on 2 nanometres
Under the hood is the first iPhone on a 2nm process: the A20 Pro has a 6-core CPU, a 7-core GPU (with +40% graphics) and 12GB RAM. It translates into faster gaming and on-device AI, at lower power.
Camera: variable aperture (a first) + 8x zoom
The system stays a triple 48MP, but the main camera (48MP Fusion) gains, for the first time on an iPhone, a variable aperture — a mechanism with 6 laser-cut blades that controls light and depth of field, like a real camera. The telephoto offers up to 8x optical-quality zoom (200 mm, ƒ/2.8, tetraprism design, 3D sensor-shift stabilisation).
Battery: the biggest jump in iPhone history
The Pro Max gets a 5,567 mAh battery and up to 45 hours of video playback — Apple says it is the largest battery increase it has ever shipped in an iPhone.
iPhone Duo — Apple’s first foldable
The iPhone Duo is the first foldable iPhone ever and the first foldable phone running iOS. „Book-style”, it opens from a 5.4" outer screen into a 7.6" inner one, with a transition designed to feel fluid and the same aspect ratio across both displays.
The key technologies: Apple packaged the components into a camera „plateau” to achieve the thinnest iPhone ever (5.2 mm open). For sustained performance without overheating, it added a dedicated vapor chamber, and the battery life comes from a dual-battery architecture, one on each half.
The trade-offs: to fit everything in, there is no Face ID (Touch ID returns in the button) and no dedicated telephoto. It remains an impressive object — but it is the first generation of a new category, at a top-tier price.
Which one fits you?
iPhone 18 Pro
Top performance and camera in a compact 6.3" body. The best value in the Pro line.
iPhone 18 Pro Max
A large 6.9" screen and the best battery life on an iPhone (45h video). For those who want „the max”.
iPhone Duo
Phone + mini-tablet in one. Spectacular and unique, but a first generation at a top-tier price. For enthusiasts.
What it means for you, in Romania
- • Price: the realistic reference is the German price (from €1,449 Pro, €1,599 Pro Max, €2,299 Duo). In lei, indicatively ~7,300 / ~8,100 / ~11,600 at the 256GB base. The official RO listing comes a little later.
- • Availability: Romania usually catches waves 2–3, so stock appears gradually after September 18 (Pro/Pro Max), and late October (Duo).
- • Repairs: the foldable brings real challenges (hinge, ultra-thin titanium, dual battery, Touch ID in the button), and the Pro models continue with parts pairing. We track every generation so we know exactly what can be repaired and how.
- • If you wait: the cheapest „upgrade” for your current phone is a genuine battery or a new screen. We keep your iPhone like new until you decide.
Radical Service — services and guides
Sources: Apple Newsroom (iPhone Duo), GSMArena (price table), Apple — iPhone 18 Pro specs, iPhoneAddict (France prices), Macworld (iPhone Duo). Romanian lei prices are indicative (converted from the EU price); the official ones are announced at listing.